THE IMPORTANCE OF BUSINESS CARDS
Many business owners underestimate the importance of business cards. People you give your business card to will form a first impression within seconds of receiving it and it could have the potential to make or break a business deal.
Business cards not only provide contact details, they represent you and your company and when you're representing yourself for the first time, you want that impression to be a good one.
When it comes to business cards there are so many options to consider - size? shape? square or rounded corners? matt or gloss laminated? foiling, embossing? and the list goes on, that is why it pays to speak to the people in the know when it comes to finding the right business card for you.
Creative imagery are available to guide you thru this process and here are just some of the features you should look for:
CARD WEIGHT / THICKNESS
You have probably heard the term "GSM" used when dealing with printers and wondered what does this actually mean? Well "GSM" is a measure of weight and stands for " Grams per Square Metre" so if a business card is 360gsm, that means if you had one square metre of card, it would weigh 360grams. The rule of thumb is, the higher the "GSM", the thicker the paper or the card stock, the better the quality. Creative imagery business cards are always printed on a minimum of 360gsm card stock, don't settle for anything less.
GLOSS AND MATT LAMINATED
Gloss or Matt laminated refers to the finish on your business cards. Gloss laminate is a 'shiny' finish and normally the standard finish chosen for business cards mainly due to the fact that people are unaware of the other option available. Matt laminate is a 'silky' finish and the preferred choice of creative imagery due to far superior quality.
A LITTLE BUSINESS CARD ETIQUETTE
- Always make sure you are carrying enough business cards on you for the occasion, don't be caught without any and it's abit embarrassing to have to write your name and number on a piece of paper to give to a potential client.
- If working with overseas clients try to learn the basics of foreign customs regarding presenting yourself and the exchange of business cards before travelling abroad. It's very easy to make a bad first impression if you're not prepared. It only takes a few minutes to make an effort and read up about it!
- If possible, try to have one side of your business card printed in the language of the country you are visiting. This shows that you are serious about doing business there, and makes a good impression on you and your company. (Tip: make sure when presenting your business card that the native language of the country you are visiting is face up).
- And lastly and most importantly keep your cards up-to-date. The cost of printing business cards is so inexpensive these days that it is inexcusable to have to write corrections on the card, or verbally tell everyone you give your card to that the phone number or address has changed.