Business cards not only provide contact details, they represent you and your company and when you're representing yourself for the first time, you want that impression to be a good one.
When it comes to business cards there are so many options to consider - size? shape? square or rounded corners? matt or gloss laminated? foiling, embossing? and the list goes on, that is why it pays to speak to the people in the know when it comes to finding the right business card for you.
Creative imagery are available to guide you thru this process and here are just some of the features you should look for:
CARD WEIGHT / THICKNESS
You have probably heard the term "GSM" used when dealing with printers and wondered what does this actually mean? Well "GSM" is a measure of weight and stands for " Grams per Square Metre" so if a business card is 360gsm, that means if you had one square metre of card, it would weigh 360grams. The rule of thumb is, the higher the "GSM", the thicker the paper or the card stock, the better the quality. Creative imagery business cards are always printed on a minimum of 360gsm card stock, don't settle for anything less.
GLOSS AND MATT LAMINATED
Gloss or Matt laminated refers to the finish on your business cards. Gloss laminate is a 'shiny' finish and normally the standard finish chosen for business cards mainly due to the fact that people are unaware of the other option available. Matt laminate is a 'silky' finish and the preferred choice of creative imagery due to far superior quality.