Direct Mail Follow Up

By: Advantage Communications & Marketing Pty Ltd  20-Oct-2011
Keywords: Marketing, Shareholder, Shopping

Response rates from direct mail are often disappointingly low. However, when a mail programme is followed up with a telemarketing call, huge numbers of leads may be generated.

Keywords: Advantage, Creation, Customer, Database, Generation, Lead, Mail, Marketing, Member, Relationship Management, Shareholder, Shopping, Telemarketing

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