Branding

By: Studio Papa  13-Jul-2011
Keywords: Branding

Branding or identity design is essential to any business that values defining themselves. Branding is not just having a logo, but rather having an idea of what the company stands for that can be communicated across any range of media. A good brand should help effectively position a company so not only the clients understand what the business stands for, but the staff understand it, believe it and want to reinforce it. An effective brand should reference the industry the business belongs to whilst also allowing the business to be defined apart from its competitors in that industry. A solid branding design is a functional component of any business strategy.

Keywords: Branding

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