Direct Marketing

By: Abbott & Co Perth Printers  24-Sep-2014
Keywords: Direct Marketing, Perth Local Printers

Personalise your marketing. “In a crowded bar with dozens of voices, when someone speaks your name from across the room, it catches your attention” That is the theory behind direct marketing, where the persons name is implanted into the image as if it was put there originally. The technology though allows only a simple database of names to run a mail merge for this to work. Much like hearing your name in a crowded room, seeing your name in a pile of otherwise “junk” mail makes your pitch stand out. The result is a powerful marketing medium that has a Return on Investment (ROI) or enquiry rate that far exceeds that of traditional postcards or marketing material Abbott and Co can organise direct marketing for you where your customer is personally named on the printed material which has been proved to enhance your call back rate. Call James and his team for an appointment and to run through various marketing and campaign ideas.

Keywords: Direct Marketing, Perth Local Printers

Contact Abbott & Co Perth Printers


Print this page

Other products and services from Abbott & Co Perth Printers


Presentation Folders

The right presentation folder can sometimes make that critical difference when looking professional is an important part of a proposal or presentation.


Business Stationary

if your product represents what you do, it is your business cards and letter head that represent who you are. Your business identity is expressed by 2 parties, your graphic designer, and your printer.


Brochures & Newsletters

Modern technology and design removes the old restrictions of colour and size, and with just a little bit of thought and creativity, Abbott and Co can print the perfect brochure or newsletter for you.


Annual Reports and Magazines

Strong visual impact to your shareholders. Abbott and Co have been printing Annual Reports, Prospectuses, Catalogues and Magazines for many



It’s all about the design. At Abbott and Co, we work closely with our clients or their graphic designers. As