SEO Success Story: Bamboozle

SEO Success Story: Bamboozle from White Chalk Road

By: White Chalk Road  13-Jun-2011
Keywords: Online Marketing, Search Engine Optimisation

Our client Bamboozle supplies and installs a wide range of high quality bamboo and bamwood flooring. Before engaging our services, the team at Bamboozle was experiencing these challenges:

  • They had invested a considerable sum in the Yellow Pages printed directory without getting an acceptable number of leads. The average return on investment was a gross profit of $1.92 for every $1.00 invested.
  • Their website was not visible in the natural search engine result listings, which meant they were relying heavily on Google AdWords and traditional advertising.
  • WA consumers showed a lack of understanding and confidence in bamboo as a new type of flooring product. 

Over a period of 12 months, we were able to increase Bamboozle’s online visibility by more than 60%. We also significantly increased the amount of website traffic they received through natural search rankings and Google AdWords management.

We have achieved these natural search results rankings in major search engines Google and Yahoo:

  • #1 position – bamboo flooring Perth
  • #1 position – bamboo flooring companies
  • #1 position – bamboo flooring
  • #1 position – bamboo floors Perth

Keywords: Online Marketing, Search Engine Optimisation