Your best advertisement is word of mouth. You know how important it is. With social media platforms like Facebook, Twitter, Linkdin and the like so popular the amount of messages, recommendations and opinions that are riddled throughout the internet for all to see is staggering. Even communities like Google Maps, Hot Frog, Start Local, True Local etc.. invite interaction with the public where they leave reviews and refer their experiences with business to their friends. The big shift in how well your business does online is moving to a real focus on public opinion of how well your business performs. Buyer confidence, trust, reputation, and authority is now the prime movers to turning a visitor to your website into a buyer.
We all know that no matter how hard we try, you only have to come across 1 negative customer, or a disgruntled ex-employee or even an unscrupulous competitor and the damage that they can do to your brand and reputation by shouting it all over the social networks, forums, blogs and many other platforms to voice their opinion.
It could even be that 1 day that everything goes wrong in your store or you or your employees might just be having a bad day, but unfortunately bad dealings between the business and the customer escalates out of control sometimes and when bad reviews about your business starts it could spread like wildfire, AND THAT WILL LEAD TO BUYER CONFIDENCE DISSAPPEARING and so will your sales.
DKG Creative have a Reputation Management Repair and Recovery monthly plan in place that will do the following ...
> Monitor 24/7 for negative comments against you or your business
> Locate the negative comments
> Remove, debate or dilute the negative comments to get them out of the public eye
> Re-enforce your brand and reputation with a spread of positive comments about your business
> Actively engage in obtaining good reviews from your client list on your behalf
This service will protect your brand, your reputation and your sales.