Atron’s deep experience in the beef industry over many years means they are expert in all aspects of the business, from differentiating between farming regions and breeds – through to the preparation and ageing requirements required to maximise quality and taste.
Atron’s cattle are sourced close to feedlots to minimise stress on the cattle caused by long transport journeys. Grain-fed cattle are fed between 60 and 120 days on a highly specialised mixture of grains, controlled and monitored by stringent guidelines to maximise eating quality.
Atron’s pasture-fed cattle graze on rich open pastures along the lush east coast of Australia. These pastures help to develop the taste and tenderness of prime Australian beef.
Atron employs a 21-day aging process to maximise the eating quality of the beef – tenderness, juiciness and taste. Atron’s ranges include premium brands, graded by Meat Standards Australia (MSA), and a wide range of top quality pasture and grain-fed beef products.
Atron’s team takes pride in the ‘no compromise’ integrity of its product, striving constantly to provide the appropriate quality product, closely matching market requirements. Beef product is supplied to each customer on a 'fitness-for-purpose’ basis, matching graded meat product to the specific market’s cost, culinary and cultural requirements.
Atron strives to source the best cattle, processed in the most efficient and humane way, delivered to the customers in premium condition.
Because of Atron’s deep involvement in the entire supply chain - from paddock to plate - quality standards are consistent and supply is constant and reliable.