Mercedes becomes global Masters sponsor

By: golfsaleaus  02-May-2013
Keywords: Golf Clubs for Sale

AUGUSTA, Ga. -- Mercedes-Benz has upgraded its corporate involvement at the Masters by becoming one of three global sponsors, allowing the German-based automaker to air television ads during the limited commercial space in domestic telecasts. Augusta National chairman Billy Payne said Tuesday that Mercedes-Benz will join AT&T and IBM as the tournament's three main sponsors. Mercedes replaces ExxonMobil, which had been a global sponsor since 2005. The Masters kept its total sponsorship to five companies -- three global sponsors and two international partners. Mercedes had been a partner since 2008 until elevating its sponsorship status. Payne said UPS has signed on as the other partner, joining Rolex. "The Masters is the most prestigious golf tournament in the world. It is a great honor for Mercedes-Benz to now be associated with the Masters Tournament as one of the three global sponsors," said Joachim Schmidt, the company's executive vice president of sales and marketing. Terms of the agreements were not disclosed. Unlike other tournaments, sponsors of the Masters do not use logos anywhere on the golf course. Some of the client entertainment takes place in permanent chalets tucked well behind the trees left of the 10th fairway. The Masters went two years without corporate sponsors during the initial dispute in 2003 over all-male membership. The tournament was commercial-free for two years, with the club picking up the tab for the broadcast fees.

Keywords: Golf Clubs for Sale