Copywriting and online marketing
Camilla Peffer - Melbourne Copywriter
Copy Writing, Editing Services, Proof Reading
I'm passionate about communications. That much is clear. But calling myself a writer is delightfully simple.
Because I'm more than a copywriter.
I'm interested in YOU. Your flavour. Your wants. Your needs. Your personality and how that extends to your business.
I'm here to help you tell your story.
That's why I offer so much more than a content writing service. I take a consultative approach to all that I do. I work with my clients to flesh out the who, what, when, where, why and how. I do this by:
- Analysing your trade. What are your strengths? What are you weaknesses? What makes you unique/different?
- Getting a sense of your personal brand. Are you lively and engaging? Or are you more of a gentle soul?
- Studying the other guys. What are you competitors doing? How do you compare locally, regionally and internationally?
- Re-shaping your creative stocks. What have you done previously, and how can we make it better?
Below is a list of my usual bag of tricks, but if you're one for colouring outside of the lines, then be sure to let me know the scope of the project you have in mind.
Writing and editing website content
Do you preface every conversation with "HEY YOU! HAVE YOU BEEN READING MY WEBSITE?!" Is that a tumble weed drifting across your blog? I'm experienced in creating website content that's optimised to get you more website visitors and more clients and customers. I've written engaging 'About Us' pages for start-ups in the fashion industry, product descriptions for mobile accountants, and lead-capturing landing pages for ASX-listed IT companies.
Content writing for email marketing, blog posts, and promotional and advertising brochures
It's not always easy to write about the merits of bike riding, or third-party car insurance. I can get creative with typically un-sexy subjects for email marketing campaigns and company blogs that will get people clicking to tweet, buy, read more and comment.
Interviewing and research for all manner of editorial copy including feature articles, advertorials and commentary
I've previously interviewed people from a variety of backgrounds, including the performing arts, architecture, environmental science, musicians and celebrities such as Fat Boy Slim, Polica, Purity Ring, Cloud Control, Dappled Cities, Mia Freedman, Maggie Beer, Josh Thomas and Emma Mulholland. I also maintained an air of Puff Daddy cool whilst doing so.
Press releases and media announcements
Got something you want the world to know? Truthfully, you've probably already got it goin' on. You need someone to tell your story. This is where I come in. I can help you sing it from the mountain tops and send it to the masses. But be warned - there may be double entendres, there may be pop culture references, and I might tell a dirty joke or two. One thing's for sure though - there will be people who will read it and remember it.
I have five years of experience writing copy for websites and magazines. I specialise in producing content for 18-35-year-olds on pop culture, gender and social politics, music, television, film, photography, and art and design.
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