Product Testimonials/ Case Studies

By: The Word Co. Pty Ltd  24-Oct-2012
Keywords: Public Relations, White Papers, New Business

Case studies are great marketing tools. Also called "product testimonials" or "installation stories", they are useful to showcase your capabilities to a target audience. They explain how your company provided the solution and why the solution works. Using a statement of problem, or inefficiency, shows how your company worked with the client (“case study site”) to improve issues/problems, by addressing: • process needs • functional needs • business needs Sam Schelling at The Word Co. researches and looks at: • why this solution was chosen • why they chose to use that product (of yours)? and your company? • what effect has the installation/choice had on their bottom line/efficiency/productivity?

Keywords: Case Studies, New Business, Public Relations, White Papers

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