Goodman Fielder 2011 Annual Report
The 2011 Goodman Fielder Annual Report has been an exercise in restraint and wise use of budget. The document is black and white with a cover that entices the viewer to open it. The concept was developed with the notion that Goodman Fielders brands are larger than life and have become household names. The front cover features a delicate detail on the spine that hints at the raw material that many of Goodman Fielders products are derived.