Creative Strategy cuts through the clutter, attracts your prospects
and blows away the competition. Gene looks after the Copywriting
(Content) component and Chris after the Design category for The
Creative Strategy can be divided into 2 broad categories;
In marketing communications (most known of which is Advertising),
different creative strategies are used in order to grab consumer
attention and incite clients to purchase or use a specific product or
Marketers & Advertisers use different proven psychological
principles of persuasion to create campaigns that capture consumer
attention and prompt a favorable response. Creative strategies promote
publicity, public relations, personal selling and sales promotions.
Being “creative” is important because it helps us sell your products and services!
Human beings are hard-wired to look for “the new.” The novelty of new
focuses attention. And as the first job of any marketing communication
is to get noticed (because only then will it be listened to), campaigns
with truly original ideas have proved to be the best selling tools.
Originality is the wow factor.
With thousands of commercial messages bombarding consumers every day,
originality is the price of entry into people’s attention span. “What
was effective one day, for that very reason, will not be effective the
next, because it has lost the maximum impact of originality,” said Bill
Bernbach, way back in the 1960s.