Creative Services

By: The Marketing Network  26-Feb-2011
Keywords: Web Site Design, Graphic Designer, Web Page Design

Creative Strategy cuts through the clutter, attracts your prospects and blows away the competition. Gene looks after the Copywriting (Content) component and Chris after the Design category for The Marketing Network.

Creative Strategy can be divided into 2 broad categories;

In marketing communications (most known of which is Advertising), different creative strategies are used in order to grab consumer attention and incite clients to purchase or use a specific product or service.

Marketers & Advertisers use different proven psychological principles of persuasion to create campaigns that capture consumer attention and prompt a favorable response. Creative strategies promote publicity, public relations, personal selling and sales promotions.

Being “creative” is important because it helps us sell your products and services!
Human beings are hard-wired to look for “the new.” The novelty of new focuses attention. And as the first job of any marketing communication is to get noticed (because only then will it be listened to), campaigns with truly original ideas have proved to be the best selling tools. Originality is the wow factor.
With thousands of commercial messages bombarding consumers every day, originality is the price of entry into people’s attention span. “What was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality,” said Bill Bernbach, way back in the 1960s.

Keywords: Advertising Design, Advertising Logos, Brochure Design, Business Branding, Business Logo Design, Content Development, Content Management System, Copywriting, Graphic Designer, Web Page Design, Web Page Designer, Web Site Design, Web Site Designer, Web Site Designers, Website Designers, Website Marketing

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