The National Basketball League is targeting a significant 10% increase in club memberships over the next few years and will utilise a company that has helped numerous AFL and NRL clubs grow their fan bases to achieve that lofty goal.
The NBL has retained the services of industry leaders Shared Services Solutions (SSS), a company that specialises in membership acquisition and retention, to drive a league-wide upswing in club membership.
The Managing Director of Shared Services Solutions, David Friend, was General Manager of Membership and Merchandise at Hawthorn Football Club and played an integral part in the Save the Hawks campaign which took the Hawthorn AFL club from a membership base of approximately 12,000 to 27,000 within the space of 12 months. He was also General Manager of Membership and Merchandise at St Kilda Football Club, taking membership from 17,000 to 30,000 in just two years.
SSS have successfully provided membership services advice to professional sporting clubs since 2005 and counts the likes of Penrith Panthers, Canterbury Bulldogs, South Sydney Rabbitohs as well as a number of A-League clubs, the Liberal party and the Moonee Valley Racing Club.
Basketball Australia Chief Executive Officer Larry Sengstock said the appointment of SSS was an important next step for the NBL.
“Last season, we enjoyed a 12% increase in overall attendance but the lifeblood of our clubs are those fans that make the commitment to become members,” said Sengstock. “The NBL has therefore made a commitment to investing in the expertise of Shared Services Solutions on behalf of our clubs to focus on this crucial area and drive it forward.
“We have set a very ambitious target of 10% growth in membership across the league which is a stretch goal for us but nonetheless one which we are still confident we can achieve,” Sengstock added.
Friend said SSS and the NBL had already put in place a plan to boost membership.
“We have a range of initiatives planned to both attract new members and re-engage members who may have drifted away over time,” Friend said. “It’s an exciting program and one which can help us build on the terrific growth we have experienced over the past few years.”
One of the key initiatives aimed at reconnecting with fans is the NBL ’Nsider program. NBL ‘Nsider offers fans the opportunity to log-on to a special area of the NBL website where they can enjoy a range of exclusive benefits, including live streamed interviews with players, CEOs and coaches.
Fans can register for the NBL ‘Nsider program, which is free, on the NBL website at .