Reporting for Bluetooth proximity marketing campaigns are available to our clients. Reports show the total number of impressions, the number of people accepting of your messages, total downloads, total rejection messages and total failures. This information can then be overlayed with redemption of QR Codes or sales of a promoted item for quantification of campaign success and measuring the return on your investment.
In addition to this reporting, we also manage and advise on ‘black’ and ‘white’ list management to maintain brand reputation and maximise user experience.
Reporting is available on the number of impressions, acceptance messages, downloads, non-accepted messages and end-of-zone transmission. In fact, much of the functionality you see for website analytics will be available.
It’s also important to remember that we track objects, not people when it comes to Wi-Fi marketing. For instance, you can analyse traffic flows to a store front such as:
- How long customers spend in your stores
- How many time a week a customer visits your store
- Know if they enter/exit through the same path
- Know what days are the ‘shopping’ days for your customer