Toys"R"Us Online Store

Toys"R"Us Online Store from Powerfront

By: Powerfront  26-Jun-2012
Keywords: Ecommerce

Toys"R"Us is one of the largest and most renowned toy and baby store chains in Australia. In 2009 they ventured into the eCommerce realm by launching a limited range online store. In looking to expand their online offering, Toys"R"Us sought Powerfront's help and advice. Both decided to come up with a brand new online store reflecting the Toys”R”Us tradition of providing a great range of product to its customers. The site quickly became one of our masterpiece creations. It showcased many advanced conversion features to boost the online sales while providing an unparalleled shopping experience. The conversion increased by more than 100% within the first month. Both Powerfront and Toys"R"Us are very satisfied with the results so far. The main product navigation is powered by mega menus, allowing visitors to directly jump to a specific product category in a single click. Visitors have the ability to rate products and leave a review on a product to recommend it to other shoppers. The advanced product finder simplifies your task to find the perfect gift for your 3-year old cousin. The product memoriser remembers your visited products and displays your top 4 on the home page for the next time you visit. The creative worked really hard to streamline these advanced features into colourful and attractive presentations for better usability especially for non-tech savvy visitors. is a testament to our quality work and an example of our commitment to help our clients attain great success in online business.

Keywords: Ecommerce

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