By: Jericho Digital Communications  16-Dec-2013
Keywords: Marketing, Digital Marketing, Digital Agency

Metrics and outcome measurement have always been important gauges of marketing success. But today’s marketer doesn’t just want to know the outcome, they want to know why, which individuals, what path, which channel, how engaged, what trigger, time of activity and what combination of offer-channel-demographic-time of day delivered the best result.

Keywords: Analytics, Digital Agency, Digital Communications, Digital Marketing, Marketing

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