Multiple Sclerosis Australia “A Day. A Life.”

Multiple Sclerosis Australia “A Day. A Life.” from 10 Feet Tall

By: 10 Feet Tall  01-Aug-2014
Keywords: Advertising Design, Brand Development, Branding Agency

People generally know of Multiple Sclerosis (MS), but know very little about it. Its cause is not clear, it manifests itself differently in every case and so far there is no known cure. As part of a total rebrand of the organization, we wanted to increase awareness of the disease and increase donation to MS research in Australia. The most powerful way to do this was to tell the real-life stories of several different people living with MS, using these stories to generate further conversation and participation.

Keywords: Advertising Design, Brand Development, Branding Agency

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