Australian business Bartco wins right to supply signs for London Olympics

By: Bartco Traffic Equipment Pty Ltd  27-Aug-2014
Keywords: Advertising, Advertising Signs, Safety Signs

HE London Olympics are still weeks away but a small Australian business has already had a major victory. Steered by enterprising brothers Trevor and Troy Wollard, Bartco is supplying hi-tech signs to guide Olympic visitors, the Herald Sun reports. The $2 million contract is expected to lead to more orders for the cutting edge Variable Message Signs. Not bad for a business that grew out of the family backyard in Ararat in southwest Victoria. In 1995, Mr Wollard cut his teeth in the business world by hiring out signs, bollards and other equipment for businesses needing to close roads or divert traffic. He funded the business with five credit cards. Younger brother Troy joined when he turned 18. They later sold the traffic management system business, but retained the Bartco name for a new sign manufacturing business they launched in 2004. Mr Wollard said the new business came after they started constructing electronic signs to meet customer demand. "Troy had good knowledge of electronics and we had good local people in Ararat to manufacture them," he said. Mr Wollard said Bartco was the first business to introduce a full matrix LED screen that could display pictures and graphics. For instance, it could feature a picture of a workman, indicating construction. The signs can be controlled via text messages or websites. Although the pair have relocated to Melbourne to expand the business, it still employs 30 people in Ararat. Mr Wollard said the London opportunity came from attendance at a trade show in Amsterdam.

Keywords: Advertising, Advertising Signs, Arrow Boards, Electronic Displays, Electronic Signs, Illuminated Signs, Led Signs, Message Signs, Safety Signs, Traffic Control, Traffic Management, Variable Message Signs

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