Why Customer Loyalty Matters

By: Vectron Systems  14-Jan-2016
Keywords: Point of Sale, Customer Loyalty, Pos Systems

The key to any business success is maintaining a steady flow of customers, both new and returning. However the cost associated with obtaining new customers is significantly higher than maintaining existing customers, according to research seven times higher. (body)In retaining customers a loyalty program is often looked at as a key factor in creating repeat visits. Hence the philosophy behind a loyalty program is to boost a stagnated sales pattern and once implemented a sound program becomes an imperative part of a business success. There are many variations of loyalty programs with the two main concepts lifestyle based – targeted deal or points based – earn points and redeem for benefits. These types of specific programs create great customer satisfaction, stronger ties with your customers that are seen as an act of goodwill towards a customer, that you are actually interested in them and not just the increase in sales. You build knowledge of their likes and dislikes, creating a mutually beneficial relationship with your customers ensures a long one. This information allows you to effectively target promotions that are fuelled with incentives applicable to their interests. Your reputation will be boosted with incentives for new customers, along with engaging existing customers and letting them know they are valued. So how do you manage a good program and ensure it’s successful? Vectron’s Loyalty Module has the ability to carry out all the important aspects of a great loyalty program. James Verlaque, Vectron’s National Sales Manager often discusses with new customers how the ‘coffee and dessert experiment’ can increase your bottom line by up to twenty percent. Coffee and dessert are never really huge earners for venues. With Vectron’s advanced voucher promotions you can make them a game changer. The strategy, when a customer orders their main meal the simple task of handing a unique $10 voucher for coffee and dessert to be used on that day only will guarantee your pastry chef and barista need to be on the ball. With Vectron’s unmatched marketing module fully integrated with it’s powerful POS and reporting promoting loyalty through vouchers, memberships and promotions you’ll be in the right hands. Vouchers or loyalty cards can be programmed to load a drink, meals, discounts and points, giving you great flexibility with all kinds of promotions based on your customers desires. And now with the Loyalty Kiosk your customers have the ability to redeem points for vouchers, events and promotions. Earn additional loyalty points on visits, interactive games and even provide you with valuable feedback on your service. For more information on building a great customer loyalty program for your business contact Vectron on 1300 832 876 or visit www.vectron.com.au.

Keywords: Customer Loyalty, Loyalty Programs, Point of Sale, Point of Sale Software, Pos Systems, Restaurant Pos

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