Building your own Brand StoryBoard

Building your own Brand StoryBoard from rev™ Sales & Marketing Acceleration (retail e-v)

By: rev™ Sales & Marketing Acceleration (retail e-v)  07-Nov-2016
Keywords: Branding, Business Logo Design, Small Business

rev™ StoryBoard Brand - is one of the MOST important elements of any business, product or service or media personality. Branding forms the basis of all your messaging; this includes websites, brochures, company profiles or sales elevator pitches. The challenge is getting across the “what we do” message, as for most companies, they are often so close to their business that their message becomes confusing with too many mixed messages. Remember; the things you say, are not always what your customers hear! rev™ StoryBoard helps companies to understand their customer’s needs, and then use our StoryBrand framework to craft your brand message in a way which people WILL listen. *Yes, I did say “will listen!” rev™ StoryBoard uses the following elements, this is what makes the process really interesting. Humans are programmed to Survive or Thrive! This directly links back to your marketing messages e.g. Survive. (do I need this to keep me alive “must have”) or Thrive (will this enhance and better my life “wish list”). Humans process information in specific ways! If our brand messages are too confusing or complex, the human brain shuts down or switches off (survive or thrive). Humans love stories. We love to dream and be taken on a journey. Stories allow us to comprehend information (such as brand messages) and more easily, and we love being part of a journey or an experience. rev™ StoryBoard 6-Step Framework This process I not new, and has been used for decades to develop marketing and branding elements. rev™ StoryBoard 6-Step Framework pulls this process into a more simplistic and structured way for people to apply this to their company, product or personal brand. Interested to learn more about how the Brand StoryBoard works? Check out our free blog. This blog highlights in a bit more detail how the rev™ StoryBoard 6-Step Framework works. It provides you with some excellent examples of how we used it to refine our own profile and brand (rev™). http://www.retaile-v.com.au/Brand_StoryBoard Robert Durrant Brand StoryBoard, Brand, Brand Build, Digital Marketing, Marketing Plan, Brand Strategy, Branding, Brand Marketing, Brand Management, Brand Identity, Company Branding, Corporate Branding, Brand Development, Brand Positioning, Brand Design, Branded Products, Digital Marketing Plan, Brand Architecture, Brand Name, Strategic Planning, Brand Value, Online Marketing, Brand Awareness, Content Marketing Strategy, Logo Brand, Marketing Analysis, Strategic Marketing Plan, Marketing Plan Sample, Marketing Template, Brand Template, Brand Guide, Corporate Identity, Small Business, StartUp , Brand Training, Brand Coaching, Brand Guide

Keywords: Brand Design, Brand Management, Brand StoryBoard, Brand Strategy, Branding, Business Branding, Business Logo Design, Corporate Branding, Marketing Plan, rev Sales & Marketing, Robert Durrant, Small Business, Strategic Branding,

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