Why purchased customer database lists rarely work?

Why purchased customer database lists rarely work? from Retail E-vironment Pty Ltd (retail e-v)

By: Retail E-vironment Pty Ltd (retail e-v)  12-Sep-2016
Keywords: Marketing, Advertising and Marketing, Web Advertising

Buying databases from list agencies to be used for sales and marketing programs is always a bad idea. However? They can be handy if plan to call the people on the list, validate and cleanse the details, and then implement an educational program that builds company brand awareness BEFORE you start to engage. After all, you need to start somewhere right? ------------------------------------------------------------------------------------ As a leading digital marketing and sales acceleration business, we do recommend that you take the time to research and build your database. Using tools like LinkedIn provides quality and current details about your prospects and also a mechanism to engage in a trustworthy fashion. Why don’t bought lists work? • Most lists are harvested. They use tools that scrape the internet for contact details, and most of the information is out of date. The time to clean and validate the data costs as much as the original list. • Good email address details are usually not for sale, for every good reason right? Pretty much ALL reputable marketing list vendors will not allow you to send emails to lists that you've purchased. In many cases, they leave the emails out. When did you last want your email to be used as a spamming tool? • The people who are on purchased database lists will have no idea who you are or what you do or sell? This is bad bad bad for your brand if you start to spam or “force market” to them. • It’s also illegal. Under the Australian Privacy Act, you have a legal responsibility to ensure that your data you are collecting is accurate, and these people have opted-in. Clean and valid contact lists help to ensure that you’re meeting this compliance, and also avoids wasting marketing efforts or simply annoying people. A self-built and well-maintained sales lead database will help you keep your business communications, products, and services relevant, valuable, and also timely. ------------------------------------------------------------------------------------ Start using LinkedIn today, and build a “quality” sales lead list for 2017? We have a LinkedIn Business Development Program which your sales team can use to "correctly" research, target, and engage with prospects. More information can be found at www.retaile-v.com.au/LinkedIn_Business_Development Robert Durrant​ #Database #SalesPipeline #SalesStrategy #SalesPlan #Marketing #DigitalMarketing #BusinessDevelopment #LeadGen #LeadGeneration #CRM #LinkedIn #SalesTraining #SalesTools

Keywords: Advertising Agencies, Advertising and Marketing, Advertising Design, Agency, Business Branding, Business Coaching, Business Consultants, Business Development, Digital Marketing, Direct Marketing, Marketing, Marketing Agency, Marketing Consultants, Marketing Strategy, Robert Durrant, Sales Coaching, Sales Pipeline, Sales Training, Twitter Advertising, Web Advertising,

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