rev™ NPD / NPI Go-To-Shelf Programs

By: rev™ Sales & Marketing Acceleration (retail e-v)  01-Jun-2014
Keywords: Advertising Design, Marketing Consultants, Marketing Strategy

Category Management Essentials is an essential program that turns your New Product Development (NPD) and New Product Introduction (NPI) process into a powerful and unstoppable Go-to-Shelf strategy. For brand manufacturers, NPD is a critical component to developing new products that meet market requirements and of course meeting the ever-changing consumer shopping trends / demands. Retailers are constantly pressuring suppliers to be innovative, but also 'cost efficient' in their manufacturing, sales, marketing and supply chain processes. Today we place great emphasis on implementing workflow type functions for NPD / NPI and also PLM to ultimately remove road blocks, reduce supply chain costs and get products to market as quickly as possible. Category Management is the globally recognised process for the ideation and supply process of NPD and NPI...overall it looks at the entire category and provides you with an entire Product Lifecycle Management (PLM) vision. Understanding that the entire Category Management process is long and often tedious, sometimes not relative; rev™ NPD / NPI Go-to-Shelf integrates the rev™ Category Management Essentials into a structured but dynamic NPD / NPI process. retail e-v has helped 70 of the top 100 CPG companies with various aspects of their NPD & NPI process. We understand the entire process from ideation through to advanced supply chain and replenishment processes between a brand manufacturer /supplier and retail distributor. NPD / NPI Go-to-Shelf is the only program on the market that provides you with: 1. Complete review of your NPD / NPI process 2. Category Management Essentials techniques 3. Workflow Management 4. Training, Coaching and Mentoring 5. Business Process Improvement (BPI) and Change Management 6. Supply Chain Management reforms.

Keywords: Advertising Design, Brand Management, Marketing Consultants, Marketing Strategy, Product Design, Product Development

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