rev™ Digital Marketing turns events into interactive experiences
rev™ Sales & Marketing Acceleration (retail e-v)
Advertising, Advertising and Marketing, Event Management
Don't just do another exhibition where you stand hoping that someone of relevance may come and say hi. Link your expo into a fully interactive marketing campaign that targets and engages event visitors to your stand who have a real need for your sales offer.
For the success of any event, it is a combination of what happens on the day, as well as what happens before and after the event that can turn opportunities into quality sales engagements.
Companies spend a bucket-load of coin on an exhibition sponsorship and deliver the same bland, uninspiring stand activities that would even drive the insects in the room to boredom. Technology around digital marketing can provide an amazing array of engagement opportunities that create excitement, interest and delegate conversations.
This discussion helps to point you in the right direction, or just ask Robert Durrant how to do it?
The four streams where digital marketing can help your event;
Planning an event: collect registration information via sign up pages within social media. This enables pre and post event follow-up by email. Share and collect ideas to build up affinity throughout the planning; asking for votes of favourite speakers, ideas, etc.
Promoting your event: create a strong presence when people are searching for the event. Listing on search engines is key, as well as encouraging social media sharing and quality / relevant content.
Engagement during the event: Create online excitement throughout the day by sharing videos, messages, photos, and running competitions via Twitter and Facebook. Consider encouraging attendees to ‘check-in’ at key locations using Foursquare or Facebook. Hashtags can encourage forums for group conversations and idea sharing.
Extending the life/value of the event: Continuing the excitement and buzz post event will help with future promotion. Encourage your new community to use social media for sharing videos, photos and recommendations. Encourage feedback from this community quickly e.g. within 1-2 days after the event.
There is a plethora of tools and ideas on how to use digital marketing on your events. It's not just about just being different; it's more about providing people (your followers and interested parties) to what they want or at least something interesting. Using the right tools and strategy can engage your visitors and build your brand awareness even before they walk into the event.
People crave interaction, engagement and new experiences. Work with the team at retail e-v on ways that you can utilise social media such as Twitter, Facebook, Foursquare and Google+ AdWords throughout the event planning and execution process.
Engage us at [email protected] to help you to turn an event into a lead generating and engaging activity.
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