Online Advertising IS NOT Digital Marketing
Retail E-vironment Pty Ltd (retail e-v)
Advertising and Marketing, Online Marketing, Internet Development
Online Advertising IS NOT Digital Marketing…
Don’t be fooled into thinking that advertising on Google AdWords, Facebook or Twitter means you have a Digital Marketing strategy because it really doesn’t!
As a leading Digital Marketing Agency, the biggest challenge we face is educating people on the difference between Online Advertising and Digital Marketing. Suddenly it becomes a light bulb moment for our clients when they finally do understand this difference. It’s at this point when marketing becomes a whole lot more strategic, automated, and also VERY cost effective.
We do understand that for any business, their priority is to get sales in the door!
However, their plan always results in creating some really cool looking advertisements which they post ad-hoc, without any strategy or plan to support it?
Want to know what their results will be? (Yes, it’s the same outcomes)
• They get a bunch of likes and re-tweets (no $ROI here, but it’s a little interesting)
• They get all excited about the interaction they receive to their ads (no $ ROI here, but kinda fun for a while)
• They get a bill for the advertising (now they question the ROI, and what went wrong?)
Creating and placing digital adverts has been made SO SIMPLE via platforms such as Facebook, Twitter, Google AdWords, Bing, LinkedIn, and Instagram. BUT the challenge always comes back to understanding how your advertising links back to your overall sales and marketing strategy.
AND are you wanting your paid adverts to become tomorrow’s fish & chip wrapping?
OR do you want to implement an interactive and engaging buyer experience for your leads, then track and remarket to them across the Internet?
If you want to stop burning up your online advertising budgets and learn more about how to move to a more strategic and cost-effective Digital Marketing program, we encourage you to just read this full article on our blog page as a starting point.
The full article on our blog also has links to a bunch of free tools that will help you to take a significant LEAP forward with your Digital Strategy and Digital Marketing Program.
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