Category Management: NPD / NPI
Retail E-vironment Pty Ltd (retail e-v)
Business Planning, Public Relations, Marketing Consultants
Category Management provides brand manufacturers and suppliers with a way to counteract the many "strong-arm" tactics currently being used by major retail chains.
retail e-v 2-Day Category Management Workshops assist companies to review and improve their New Product Development (NPD) and New Product Introduction (NPI) process, as well as the involvement within range/business reviews. We help you to define and improve your business process around category strategies & tactics development.
Our hands-on and interactive workshops allow you to share views, interact with other industry professionals and gain valuable knowledge that can be used within your next business review. Mentholatum, Oriental Merchants, Selleys, Carlton United Breweries have all taken part within these Category Management 2-day Workshops.
Programs are designed to provide company employees with a "boost" in the principles and processes of Category Management plus NPD / NPI. Programs are hands on, interactive workshop style that Includes toolkit, workbook and session notes.
, Business Planning
, Category Management
, Marketing Consultants
, Marketing Strategy
, New Product Development
, Public Relations
Contact Retail E-vironment Pty Ltd (retail e-v)
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