Are you contributing to the spam on LinkedIn?
rev™ Sales & Marketing Acceleration (retail e-v)
Advertising and Marketing, Web Advertising, Business Development
Over the past few months, I'm sure that you've noticed an increase of random LinkedIn connection requests and messages that you have been receiving?
Many of these requests come from people or businesses outside of your industry segment, and have no related connections?
Where do these come from?
In many cases, these connections usually result from the following reasons;
1. Lead Generation Agencies, who use specially designed software to generate automatic LinkedIn connection requests and messages. (Robots)
2. Fake Profiles (usually masked as recruiters) that using phishing tools to scan your LinkedIn contacts, and then create connections requests. (the multiplying effects)
3. General Users who have NO IDEA how to use LinkedIn. They just send random invitations and badly written “sales focused messages” to you, thinking that it’s the right way to use LinkedIn?
What’s the result?
If you accept these automated connections, the agencies who orchestrated them, then have access to your LinkedIn profile and contact information. Be warned, you may be opening up the door to a heap of direct sales calls and emails.
Profiles that have several hundred connections attract these “masked recruiters” who become embedded within their contacts. They encourage other contacts in your list to connect to them, and then it continues to spread like fire in a forest.
Your LinkedIn profile may become blocked!
Ultimately, it erodes your personal reputation and corporate brand integrity.
LinkedIn is an amazing and very powerful business tool. There is NO NEED for spam, and it should NOT be encouraged. It’s also important to remember that it isn’t LinkedIn’s fault, but more the uneducated people that use the platform, as well as the deviates who attempt to corrupt the system for personal gain.
Our BEST LinkedIn no-spam tips;
• Take responsibility for yourself, your company, and employees who use LinkedIn under your corporate brand. Make sure know how to use the system correctly, and are not indirectly contributing to the spam. Programs such as rev™ LinkedIn Business Development Program (Google it) provides you with an all in one program that teaches you the RIGHT way to use LinkedIn
• Mark and report discussions, invites, and messages from strange profiles as spam. LinkedIn monitors this very closely and acts on reports quickly
• DO NOT engage Lead Generation Agencies that sell the promise to create high volumes of LinkedIn connections and sales appointments
• Read and understand the LinkedIn usage rules and regulations, and update your profile security settings accordingly.
To ensure that LinkedIn remains a professional business collaboration platform, it’s important that all users of LinkedIn have the training and tools to use this system correctly. Invest in products such as the rev™ LinkedIn Business Development Program, and use this to build your set of LinkedIn corporate disciplines.
, Advertising and Marketing
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, Robert Durrant
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Contact rev™ Sales & Marketing Acceleration (retail e-v)
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