AB World Foods use retail e-v to get them trading with Coles, Woolworths, and Metcash

By: rev™ Sales & Marketing Acceleration (retail e-v)  01-Jun-2014
Keywords: Marketing Consultants, Marketing Strategy, Brand Management

AB World Foods engaged retail e-v to ensure the complete trading requirements for New Product Introduction (NPI) and New Product Development (NPD) for sales channels such as Coles and Metcash. retail e-v "go-to-shelf" process was used to ensure that their Pataks range of products were compliant with the GDSN standards for GDS using GS1net. This ensured that item and price master data was aligned with trading partners and available for procurement within Australia's leading retail chains. http://www.retaile-v.com.au/node/107

Keywords: Brand Management, Marketing Consultants, Marketing Strategy, New Product Development

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