Strategic Business AUDIT

Strategic Business AUDIT from Eclipse Marketing Consultancy

By: Eclipse Marketing Consultancy  09-Sep-2015
Keywords: Marketing Consultants, Marketing Strategy, Small Business

Situational Analysis Gap Analysis Internal Performance and review source of business 80/20 Business reputation review: survey customers & analyse competitors strengths & weaknesses. Perceptual mapping on agreed criteria. Business positioning assessment S.W.O.T. – leading to Strategic Imperatives

Keywords: Brand Identity, Brand Strategy, Marketing Consultants, Marketing Strategy, Small Business

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