PUMP Urban Treasure Hunt

PUMP Urban Treasure Hunt from DreamWalk Interactive

By: DreamWalk Interactive  14-Sep-2011
Keywords: Mobile App Development, Iphone App Development, Treasure Hunt

As part of it's biggest marketing campaign since launch, Coca Cola's PUMP water brand, along with digital agency New Republique, turned to DreamWalk to develop, execute and manage an elaborate mobile treasure hunt promotion, spanning three Australian capital cities over three months.

The resulting PUMP Urban Treasure Hunt was built into the DreamWalk application for iPhone and Android and utilises a number of innovative features including Facebook registration, leaderboards and a custom time-based points system.

The hunt sees competitors racing around Sydney, Melbourne and Brisbane, solving clues to win a share in over $30,000 in cash and prizes.

Keywords: Android Application Development, Iphone App Developer, Iphone App Development, Iphone Developer, Mobile App Developer, Mobile App Development, Scavenger Hunt App, Treasure Hunt, Treasure Hunt App, Treasure Hunt Application,

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