Customer Experience Journey Mapping

Customer Experience Journey Mapping from Customer Service Benchmarking Australia

By: Customer Service Benchmarking Australia  25-Feb-2013
Keywords: Customer Experience Surveys

CSBA Customer Experience Journey Mapping gives organisations a clear and accurate picture of the current customer experience and then provides a comparison with the organisation’s belief of the same experience process. CSBA then identifies the preferred customer experience journey and develops the Journey Mapping which defines the steps required to achieve what customers define as great service.

Keywords: Customer Experience Surveys

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