Its been in the Paul Mitchell pipeline for 30 years and has arrived to revolutionise hair for the second time – please welcome luxury hair care line, Awapuhi Wild Ginger. Proven to repair damage resulting from heat styling, chemical processing and ageing, the Awapuhi system replenishes every strand with vital protein and intense moisture. Built from Paul Mitchell’s DNA, Awapuhi wild ginger extract and featuring an exclusive KeraTriplex™ complex, tradition meets technology throughout these eight luxury products that work together to repair hair up to 80 per cent – from the core to the cuticle: inside out.
The Tradition: For centuries, Hawaiian natives have used the fragrant juice of the Awapuhi ginger plant to moisturise skin and hair. Captivated by the plant’s healing benefits, Paul Mitchell and co-founder/owner, John Paul DeJoria and friends established a sustainable solar-powered Awapuhi farm in Hawaii nearly 30 years ago.
The Technology: Each plant is harvested and processed by hand with special care to preserve its hydrating properties. A unique extracting method allows the most lipid-rich part of the Awapuhi root to bind to the hair shaft, leaving hair softer and more manageable with intense shine.