DesignQuotes Rebrands to ServiceCrowd
In July 2013, the founder and CEO of DesignQuotes successfully completed a capital raising mission. Duckworth’s objective was to “make major improvements to the marketplace software, and further invest in an already successful content marketing strategy.”
The mission is now complete. Duckworth explains the strategy behind rebranding the company, and some of the major improvements to the company’s marketplace software.
“We introduced a directory of all the service providers in our marketplace. Previously, one could only access this information if they submitted a project. Now, the profiles are available for the world to see, which we think adds a lot of credibility to the website.
The directory isn’t typical. It’s actually really smart because we’ve collected a lot of data about the service providers.
For example, if you’re looking for a combination of skills - like a service that provides product photography shoots, ecommerce web design and SEO copywriting for product descriptions - our directory can serve that up instantly. You can then request quotes from the services you find, instantly.
It sure beats searching on Google and having to read through tons of marketing material.”