a few years ago, having a great internet site was thought to be an
effective tool to market your business online . That myth was speedily
disposed of when search engines like Google, Yahoo!, Bing and others
became one-stop-shops for anything and everything a consumer was looking
to find. From searching for info to creating a travel itinerary or
simply purchasing a new dress, search engines were the starting point
for all web searchers.
Engine Optimisation (SEO) and Pay-per-Click (PPC) have been the
predominating hot topic words of Internet Marketing over the last three
or four years. As a business proprietor, you have plausibly explored
these for your online business as well, which is a bang up head start.
Getting your website on the front page is most likely the result of a
solid SEO strategy diligently executed.
of clicks coming in to your specially designed landing page is perhaps
the magic of a successful paid listing or sponsored link. The question
is, how much of this is impacting your bottom line through increased
conversions and sales?
If the impact is not visibly great, you are probably missing critical elements of your Search Engine Marketing (SEM) strategy.
Define your Marketing Objectives, Identify whats Missing & refine the Strategy
is it that your business needs to market effectively online and enhance
your revenues significantly? Maybe it's an interactive video. Could be
an email marketing campaign, a blog might be the one thing your business
could really benefit from, (all business would benefit from a blog).
about an RSS Feed or a podcast? Whatever it is you are missing,
Victorian Internet Consulting can help you analyse your business needs
and guide you towards an appropriate SEM strategy. To help you move your
online business to the next level, VIC can provide you with a
comprehensive mix of Search Engine Marketing (SEM) tools and techniques.
the goal of SEO and PPC is primarily to increase traffic to your
website, the goal of a good SEM mix strategy is much more than that.
The Web is a Community
you buy a book online, you read reviews by people who have read it
before you. Looking for a good hotel deal on your next vacation? The
first thing you do is look up reviews by previous traveller's. Searching
for the best place to have your daughter's 10th birthday party, you
visit a popular parenting blog. You want to stay on top of all the
latest research about health and nutrition so you sign up for an RSS
Feed to get relevant information in a timely manner. The podcast you
received about tax tips for small business owners helped you optimise
your tax benefits.
all the claims of the Internet giving people independence and allowing
individuals to be themselves, and so on, it goes without saying that the
Worldwide Web is a community.
Marketing is about reaching out to this community and leveraging the
power of word-of-mouth publicity. RSS Feeds, Podcasting and Blogs are
one of the most effective tools that you can use to reach out to your
NOW it's about Social Media
Marketing is as simple as talking to your Customers online, talking to
your marketplace, people who show an interest in the products or
services you sell everyday.
And who better to talk to if not your marketplace? It is as simple as getting a facebook business page(don't confuse your personal page with your business page), posting information of interest to your prospective clients and starting a conversation around that topic.
in the B2C market? Then you should be using Linkedin.com
professionally again your own page and a business page and start
hooking up with your peers B2B is big and getting bigger on LinkedIn.
It's whole new ball game with an entirely different set of rules!
Google Victorian Internet Consulting now we're here to help.