Local marketing Strategy whats yours? Just Start with the Basics

By: Victorian Internet Consulting  02-Jun-2011
Keywords: Internet Marketing, Search Engine Optimisation, Web Marketing

Until a few years ago, having a great internet site was thought to be an effective tool to market your business online . That myth was speedily disposed of  when search engines like Google, Yahoo!, Bing and others became one-stop-shops for anything and everything a consumer was looking to find. From searching for info to creating a travel itinerary or simply purchasing a new dress, search engines were the starting point for all web searchers. 

Search Engine Optimisation (SEO) and Pay-per-Click (PPC) have been the predominating hot topic words of Internet Marketing over the last three or four years. As a business proprietor, you have plausibly explored these for your online business as well, which is a bang up head start. Getting your website on the front page is most likely the result of a solid SEO strategy diligently executed.

Hundreds of clicks coming in to your specially designed landing page is perhaps the magic of a successful paid listing or sponsored link. The question is, how much of this is impacting your bottom line through increased conversions and sales?

If the impact is not visibly great, you are probably missing critical elements of your  Search Engine Marketing (SEM) strategy.

Define  your Marketing Objectives, Identify whats Missing & refine the Strategy

What is it that your business needs to market effectively online and enhance your revenues significantly? Maybe it's an interactive video. Could be an email marketing campaign, a blog might be the one thing your business could really benefit from, (all business would benefit from a blog). 

How about an RSS Feed or a podcast? Whatever it is you are missing, Victorian Internet Consulting can help you analyse your business needs and guide you towards an appropriate SEM strategy. To help you move your online business to the next level, VIC can provide you with a comprehensive mix of Search Engine Marketing (SEM) tools and techniques.

While the goal of SEO and PPC is primarily to increase traffic to your website, the goal of a good SEM mix strategy is much more than that. 

The Web is a Community

Before you buy a book online, you read reviews by people who have read it before you. Looking for a good hotel deal on your next vacation? The first thing you do is look up reviews by previous traveller's. Searching for the best place to have your daughter's 10th birthday party, you visit a popular parenting blog. You want to stay on top of all the latest research about health and nutrition so you sign up for an RSS Feed to get relevant information in a timely manner. The podcast you received about tax tips for small business owners helped you optimise your tax benefits.

For all the claims of the Internet giving people independence and allowing individuals to be themselves, and so on, it goes without saying that the Worldwide Web is a community. 

Social Marketing is about reaching out to this community and leveraging the power of word-of-mouth publicity. RSS Feeds, Podcasting and Blogs are one of the most effective tools that you can use to reach out to your customers. 

NOW it's about Social Media

Social Marketing is as simple as talking to your Customers online, talking to your marketplace, people who show an interest in the products or services you sell everyday.

And who better to talk to if not your marketplace?  It is as simple as getting a facebook business page(don't confuse your personal page with your business page), posting information of interest to your prospective clients and starting a conversation around that topic. 

Not in the B2C market? Then you should be using Linkedin.com  professionally again your own page and a business page and start hooking up with your peers  B2B is big and getting bigger on LinkedIn.

It's whole new ball game with an entirely different set of rules!

Google Victorian Internet Consulting now we're here to help.

Keywords: Internet Marketing, Search Engine Marketing, Search Engine Optimisation, Web Marketing, Website Conversion

Contact Victorian Internet Consulting


Print this page