Professional PR services adapt to support small business DIY publicists

Professional PR services adapt to support small business DIY publicists from JMM Communications

By: JMM Communications   06-Jan-2011
Keywords: Marketing Services, Public Relations, Media Relations


Award winning Melbourne PR agency, JMM Communications is extending its services to help small business owners do their own media relations.

The latest addition to its suite of online DIY PR services at is a new “review my press release” option – giving small business owners access to expert feedback in a timely manner and a price they can afford. 

Founder of PR Guru, Julie Morgan says online PR services are emerging as a new trend in the PR space as more small businesses demand low cost DIY publicity tools instead of complete publicity campaigns.

“There is a new breed of publicist working to get the media’s attention. They don’t have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

 “A small business owner might not be able to justify spending thousands of dollars on having an agency take on their publicity work – but at an $80 price point, some professional editing and a quick turnaround service can really make a big difference in helping them produce high quality, newsworthy press releases,” she said.

“Sometimes, some expert input is all they need to get results.

According to Julie, the aim of PR Guru’s products is to help small businesses get started and get their news out there!  There is the possibility that as they prosper and grow, they may then outsource it to traditional PR agencies such as JMM Communications, so it’s a win-win.  

PR Guru's 'Review my press release' service costs AU$80 and includes: expert feedback to enhance readability, professional format and style advice, attention grabbing heading suggestions, editing and grammar check and feedback on which media to target.

is an accessible, affordable PR communications, publicity platform delivering
PR tools such as media database lists, a press release writing service and a DIY Publicity Guide. 
has been developed by industry experts with over 25 years of experience and is a Registered Consultancy Group Member of the Public Relations Institute of .

For more information, visit or for interviews contact: Anna Anderson or Julie Morgan, JMM Communications ph 61 3 9696 5060

Keywords: Marketing Services, Media Relations, Pr Agencies & Consultancies, Pr Agency, Public Relations, Publicity

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