Tassie Pure – Selling Tasmania to the World

By: Tassie Pure  05-May-2016
Keywords: Tassie, Australia, Local, Handmade, Bespoke, Artisanal, Unique

The all-new online shopping portal TASSIE PURE is now taking the very best products of the Australian state Tasmania and delivering them direct to a global audience. In close collaboration with 40 local Tasmanian producers, Tassie Pure (www.tassiepure.com) has been launched and is now live, offering international shoppers an online store of over 300 locally-made items, that are then delivered direct to anywhere in the world. Available via Tassie Pure are of course leatherwood honey and cherry jam, for which the Apple Isle is famous, plus a curated range of premium and unique culinary items – saffron, ginseng, wasabi, sea salt, truffles, olive oil, hawthorne paste, elderflower, native pepperberry, fudge and shortbread. Beyond gourmet food, Tassie Pure is proud to offer an array of beauty, wellness and lifestyle products, such as merino wool socks, Huon Pine utensils, organic lip balm, children’s books, beeswax food wraps, contemporary jewellery, baby balm, herbal tea, goat milk soap and recycled stationary. Tassie Pure is in partnership with many respected and award-winning luxury local brands, like Tailored Tasmania, Wellington Apiary, Fudge A’Fare, 41° South Tasmania, Merino Wild, Tamar Valley Truffles, Lean-To Kitchen, Port Arthur Lavender, Tasman Sea Salt and Tasmanian Gourmet Sauce Company, Tas-Saff, Hillwood Berry Farm, Red Kellys and Island Curries. The site also exclusively features the brand ‘Tassie Pure Originals’ – distinguished by a range of stylish, hand-painted multi-purpose bags made of organic cotton and raw leather. Tassie Pure is already available in English, and Simplified Chinese (Mandarin) will launch soon, making it the first bi-lingual Tasmanian-dedicated shopping portal out of Australia. Tasmania is the small island-state off the south coast of mainland Australia, renowned for its rugged wilderness, fresh air, clean water and organic local produce. Tassie Pure is the initiative of Candice Rafferty, who has returned to her hometown of Hobart to launch the business after years working abroad in Asia, particularly China. “The thing that makes Tasmania so unique is it is one of the world’s greatest wilderness areas, and what is produced on the island contains a rare purity,” Candice says. “I want everyone to have access to Tasmania’s amazing local products. The unique aspect about the items available through Tassie Pure is they are hand-made by small, artisanal producers. What we are doing is taking the best of this tiny corner of the world and putting it on an international stage for everyone to fall in love with the best of Tasmania.”

Keywords: Tassie, Australia, Local, Handmade, Bespoke, Artisanal, Unique