Is PPC Becoming Archaic? It Might be Time to Widen Your SEO Budget

Is PPC Becoming Archaic? It Might be Time to Widen Your SEO Budget from Market Ease Business Promotions

By: Market Ease Business Promotions   29-Oct-2012
Keywords: Internet Development, Search Engine Optimization, Web Designer

SEO, PPC, or SMO? Which one is best for you? An industry report shows that SEO could bring you more qualified leads than other methods of online marketing. If you rely on pay per click advertising for the bulk of (or even a good chunk of) your website traffic, it’s time to start thinking outside of that box. An industry survey that talked to B2B marketers from big companies shows that SEO is a much better way to get qualified leads to your website. When was the last time you measured your PPC success? **What’s going on with PPC? - Speculation from many industry professionals shows that people who regularly surf the web are now somewhat numb to the advertisements. They put more “stock” into what’s coming up organically. The average person trusts the organic results on Google more than the sponsored ones. And because SEO has been refined and finely tuned and tweaked and re-tuned some more it is at a point where people feel like the cream rises to the top of the search engines and they have the best chance at getting what they want when they click the results at the top of the search engine results pages. Yes, Pay per click can be profitable. Sure, social media has a lot of great attributes. But when it comes to generating real leads, a strategically-optimised website could be what it takes to help you get the most interested people who are ready to order to choose you as their first call or click. **SEO Measurement Problems? - In the survey, some people said that although they believed that they were getting better results from SEO than they were from paid advertising campaigns, they had a hard time measuring their SEO. Companies who leverage the power of an SEO company for their search engine optimisation could see much better results than they could doing it alone. SEO measurement isn’t difficult but it also requires industry insight that many webmasters just don’t possess. Not only can you get professionally optimised websites created by professionals but you can also benefit from having experts analyse the traffic reports so you know where your traffic comes from and whether or not it really is converting into profit or not. Here at MarketEase, an Adelaide SEO company, we don’t think you should stop pay per click, especially if it’s working for you. We think there’s great value in sponsored advertising, social media, and in search engine optimisation. We fully believe in a diversified approach. We do, however, know from first-hand experience, that your marketing initiatives need someone qualified who can carefully look at your traffic, your conversion rates, your keyword strategy, and your overall marketing plan and help you create something that will generate results that bring about profit. Talk to us about an SEO consultation. We’d be happy to look at your site and help you figure out how to get better SEO results than ever. If you’ve previously allocated a lot of your marketing budget to pay per click and results are starting to dwindle, perhaps it’s time to invest some of that money into SEO. We can help you maximise your return on investment in SEO, PPC, and social media optimisation (SMO), too.

Keywords: Adelaide Seo Company, Advertising Design, Custom Internet Services, Custom Website Design, Increase Website Traffic, Internet Development, Internet Marketing Services, Internet Promotion, Professional Web Design, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Engines, Seo Company, Seo Consultant, Seo Experts, Seo Firm, Seo Service, Seo Services, Seo Specialist, Web Design and Development, Web Design Company, Web Design Services, Web Designer, Web Designers, Web Page Design, Website Designer, Website Designers, Website Marketing, Website Promotion

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