AdWords Campaign Tips
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*Competition for keywords is still fierce and there are still many ads for internet users to choose from, so it’s more important than ever to carefully construct a PPC ad. Those of lower quality or relevancy will suffer the lowest click-through rates. A good rule of thumb is to create two or three ads and run them consecutively (a split test), then examine the statistics to determine which text was most effective at gaining the most traffic to your website.
*It is likely that Google ranks AdWords campaigns much as they rank websites; those ads which perform poorly are featured less often and moved to the bottom of the box. It’s simply good business for Google to more dominantly feature the advertisers who are bringing in more revenue to their company! It’s well worth it to hire a professional to manage your PPC campaign so you enjoy optimum placement – and ROI.
*One last thing to consider – as more merchants vie for space via AdWords PPC, those who do a poorer job of campaign management will likely decrease the amount of their CPC bids in order to defray expenses. That makes the cost of your campaign look less expensive in the short run, but it’s best to stick with an optimised plan in the long run in order to gain maximum click-throughs and sales.
*Internet marketing via PPC is always a good idea if you can afford it and with the lower cost of clicks through Google AdWords, the smart e-commerce business owner will give it a shot in order to increase the bottom line.
At Market Ease, we can help you construct a great PPC campaign that could have a good ROI for you. Talk to us about PPC, SEO, Web Design, and Online Marketing.
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