5 Things to Remember When Starting a New Website

5 Things to Remember When Starting a New Website from Market Ease Business Promotions

By: Market Ease Business Promotions   29-Oct-2012
Keywords: Internet Development, Search Engine Optimization, Web Designer

Whether you’ve started lots of e-commerce websites in the past that didn’t perform as well as you wished or this is your very first one, there are several key components that could represent the difference between failure and success. Before you jump in headfirst, review this checklist to ensure you don’t forget what’s most important. *1. Website Design - It all starts with good design. This is the time to think carefully about how you wish to portray your company (serious, whimsical, high-end, etc.), what elements are important to include (Blog? Forum? Automated customer service?), and functionality (user interaction, user-uploaded library, online orders, etc.). It’s best to start with a “wireframe” that illustrates the overall look and utility, including colours, fonts, images, etc. Shop your competitors and see what’s working for them in order to get ideas of what you like – and what you don’t. *2. Keyword Research / Search Engine Optimisation - What is your site about? Help search engine spiders find it, and then index it properly, with the use of keywords. It takes some research to find the right ones, which should be based on your company’s particular market niche. Start by looking at your competitors’ sites and inputting them in Google Analytics to come up with an initial list of keyword phrases. Pay attention to the amount of traffic for each one. If you wish to rank high for a particular keyword phrase, ensure it’s one your target market is likely to use, but without a huge amount of competition. *3. User Experience - Search engines are important, but don’t forget the human visitors who will come to your pages. Make sure yours provides simple navigation, easy-to-read font and colours, an FAQ page, all the ways to contact you, and a shopping cart to facilitate purchases (if you are selling directly from your site). A blog is an excellent way to provide informative content while keeping it fresh and enticing visitors to come back again and again – or at least subscribe to your RSS feed. *4. Vary the Content - Consider all the ways users will access your site: via laptop, notebook, desktop or mobile device. How and where people come to your web pages determines why they are visiting, whether it’s looking for written information, photos, a physical location, or audio or video content. It is important that you provide all types of content to please as many visitors as possible. *5. Keep It Simple - Don’t make the mistake of getting caught up in ornate design, engaging features, and informative content while forgetting the basics. The most important part of your website is often a phone number, an email address and perhaps a physical address. It’s easy to forget the vital basics when you focus on the intangibles. What’s the first thing someone who’s never done business with before will want to see or read or hear? Focus on that first. "You should now be ready to start your next website project. Need help? Adelaide-based Market Ease can help with website design, SEO, and ongoing marketing needs. There’s a lot to take into consideration but the more you plan now, the easier it will be for your e-commerce business to take off later."

Keywords: Adelaide Seo Company, Custom Web Design, Custom Website, Custom Website Design, Engine Optimization Services, Internet Development, Internet Marketing Services, Internet Promotion, Professional Web Design, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Engine Submission, Search Engines, Seo Company, Seo Company Adelaide, Seo Sydney, Web Design Adelaide, Delaide Web Design, Website Designers Adelaid, Seo Consultant, Seo Experts, Seo Firm, Seo Service, Seo Services, Seo Specialist, Web Design and Development, Web Design Company, Web Design Services, Web Designer, Web Designers, Web Designing, Web Page Design, Website Designer, Website Designers, Website Marketing, Website Promotion,

Contact Market Ease Business Promotions


Print this page

Other products and services from Market Ease Business Promotions

Search Engine Optimisation from Market Ease Business Promotions  thumbnail

Search Engine Optimisation

Discover How to Get the High Search Engine Rankings That’ll Send Traffic Pouring to Your Web Site … & Send Your Sales Skyrocketing!

AdWords Campaign Tips from Market Ease Business Promotions  thumbnail

AdWords Campaign Tips

Competition for keywords is still fierce and there are still many ads for internet users to choose from, so it’s more important than ever to carefully construct a PPC ad. Those of lower quality or relevancy will suffer the lowest click-through rates. A good rule of thumb is to create two or three ads and run them consecutively (a split test), then examine the statistics to determine which text was most effective at gaining the most traffic to your website.

How to Use Facebook, Twitter, YouTube & Other Social Media to Send Your Business Profits Soaring! from Market Ease Business Promotions  thumbnail

How to Use Facebook, Twitter, YouTube & Other Social Media to Send Your Business Profits Soaring!

Social media is growing by leaps and bounds and is already so large that if you are not taking advantage of it we can safely say that you are losing money! Our social media service will help you take advantage of Facebook, Twitter, YouTube and more to find new customers, build online communities of fans, delve into a goldmine of demographic information … and explode your profits!

Web Design from Market Ease Business Promotions  thumbnail

Web Design

Why you need to invest in a professional website that converts For many small businesses, the website is the most effective tool used to connect all your marketing efforts together. But without a clear strategy and direction, your website can cost more money to your business than it gains. In order to make the most out of your online advertising money, you need to create S.M.A.R.T (specific, measurable, achievable, realistic, timely) goals and plan a clear strategic direction on how to get th

Search Engine Optimisation from Market Ease Business Promotions  thumbnail

Search Engine Optimisation

The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.

Web Development from Market Ease Business Promotions  thumbnail

Web Development

Market Ease Business Promotions is a website design and marketing company, specialising in SEO (Search Engine Optimisation) and Internet Marketing.