Elliotts Unveil Biggest Change to Its Brand in Company History

Elliotts Unveil Biggest Change to Its Brand in Company History from Elliott Australia

By: Elliott Australia  04-Apr-2011
Keywords: Clothing, Safety Equipment, Safety

Elliotts recently unveiled the biggest transformation of its corporate identity in the company's history. The new brand is designed to reflect today's Elliotts, a company simply passionate about taking care of you. The dynamic and positive spirit to do the right thing by their staff, customers and industry stands them apart and feeds their ability to deliver certainty, and to care without compromise.

"Over the past 12 months we have transformed Elliotts into a business that connects closely with our customers, we are passionate about taking care of our distributors and users of Elliotts products." Anthony Elliott, Managing Director of Elliotts believes "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, partnered with global leaders, acquired new capabilities and implemented new technologies - firstly to ensure we can take care of you with quality safety gear but to also ensure we make it easier to do business with."

The new Elliotts logo is a natural evolution. While we were the first in the safety industry to use the square brackets [E], representing protection, our competitors and others have copied us and we feel that image does not represent the innovative and progressive philosophy Elliotts has.

"Our brand is one of our most prized assets and the value it brings to our business is immeasurable," added Alan Metcalfe, Sales Manager at Elliotts. "Our customers, our employees and our shareholders connect the most with what the brand stands for ? taking care. We believe that everything is possible to achieve and improve, so we never stop looking for the latest innovation in safety while ensuring we do not compromise on quality, our customers and our values."

"Our new brand gives Elliotts a contemporary look that is more relevant for today - a bit less formal and future driven without losing that close connection to our heritage."

"Over the past few years we have driven a strategy to transform the perception of the Elliott brand. We have a very strong heritage with the metals industry which is where we are a market leader. Our focus has been to transition the perception of Elliotts as just a supplier of quality gloves and clothing for the metals industries and to who we really are which is provider of Quality Safety Gear covering personal protective clothing and equipment" said Anthony Elliott.

"At the same time, we have built a stronger company across the board and attracted new global partners and customers across new markets. Changing the brand was the next logical step. Now the face of Elliotts matches the innovative progressive company we are today."

The company's web site, is now live with the new brand identity and Elliotts will now start changing the logo on products, facilities, vehicles, and marketing materials in a transition that is expected to take about 12 months.

Keywords: Apparel and Equipment, Chemical Splash, Clothing, Emergency Services, Flame Resistant Clothing, Gloves, High Visibility Clothing, Importer and Distributor, Personal Protective Apparel, Protective Clothing, Safety, Safety Equipment, Safety Glasses, Welding Protection,

Other news and updates from Elliott Australia

Follow Elliotts on Facebook! from Elliott Australia thumbnail
18-Mar-2014

Follow Elliotts on Facebook!

Elliotts has launched its official Facebook page, as a new platform to communicate with our customers and end users of


Elliotts release Vector Shield Insect Repellent Clothing Range from Elliott Australia thumbnail
04-Apr-2011

Elliotts release Vector Shield Insect Repellent Clothing Range

Vector Shield Insect Repellent Apparel range is the latest development in specialised insect repellent apparel design specifically for industrial applications with a difference, the Vector Shield fabric is Oeko-tex certified, safe to wear and the process has proven effectiveness.


Saint-Gobain’s announce partnership with Elliotts on ONESuit® chemical protective suits. from Elliott Australia thumbnail
04-Apr-2011

Saint-Gobain’s announce partnership with Elliotts on ONESuit® chemical protective suits.

Saint-Gobain Performance Plastics announces their partnership with Elliotts for the exclusive distribution of Saint-Gobain’s line of ONESuit® chemical protective suits throughout Australia and New Zealand.


Elliotts expands range to include Pyramex Safety Products from Elliott Australia thumbnail
04-Apr-2011

Elliotts expands range to include Pyramex Safety Products

 For more than 40 years, Elliotts has been manufacturing and distributing quality safety gear to the Australasian safety market. Our