New Product Development
The Evolve marketing team has significant Australian and international experience in the field of new product development and Intellectual Property. Our experience ranges from FMCG products through to designing new B2B service delivery models for major corporate.
We can provide strategies on each step of the new product development process or an end to end solution. This includes:
• Product due diligence – is the product viable.
• Market research – how to best position your product, competitor evaluation, features/benefits.
• Pricing models including cost/benefit analysis and market pricing methodologies.
• Go to market strategies – licensing, joint ventures, channels.
• Launch campaigns- aligned to achieving stated objectives.
Regardless of where you are in the new product development process, we can offer strategic advice that will ensure you get the right result.