Business Name Register Burns Brands

By: IP Strategies International Patent Attorneys  02-May-2012
Keywords: Attorney, Copyright, Trade Marks

Anything that you use to distinguish your business from other traders is in effect a trade mark. So why not register it? This is the quickest and most effective (and cost-effective) form of protection. There is a new system of business name registration to be implemented in Australia by 28 May 2012. This is creating some concern about competing rights of business name registrants who until now have had registrations for the same name on different state registers. Under the new system there is only to be one Federal register, meaning that as a consequence those two or more different owners will be listed as proprietors of the same name. If you haven't already done so, you could try and reserve your exclusive rights to the use of the name as a trademark of your business by registering it as a trademark. This could put you in the pound seat in regard to that name. Of course, not every business name is used for identifying the business. In that case, there is little need to worry. To find out about your particular situation, why not give Kevin Ashby a call?

Keywords: Attorney, Copyright, Oil & Refining, Registering Trade Marks, Trade Marks, Trademark,

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