Quality Domain Solutions - Web Design, SEO, SEM, PPC, SMM Australia
When you have other sites linking to your web pages, you have the benefit of accessing that site’s audience. A percentage of people who visit that site will click through on the link pointing to your website, which results in more traffic for you.
Getting other sites to link to your website can be challenging, unless you have the assistance of a quality link building company. The key to a good backlinking strategy is to obtain quality links that hold weight in the eyes of the search engines.
Boost Search Engine Rankings
Link building is also an important part of your total SEO strategy. In order to boost your overall search engine rankings (SERPs) it’s crucial that your website meets certain criteria that are factored into the algorithms used to calculate rank.
One of those factors is high-quality, unique content that highlights your site as being an authority. Another is your total on-page SEO efforts, plus various other factors. The SERPs algorithm also takes into account the strength of your backlinking strategy.
What Backlinks Have More Value Than Others?
There was a time only a few years ago when link building services would promise to link thousands of sites to your website to boost SEO. The search engines caught onto the tactic very quickly, as the incoming links were virtually worthless.
However, there are some backlinks that search engines consider important. These include inbound links from:
- Authority sites
- Social signals
- Sites with keyword-relevant high quality content
- Trusted sites
Finding ways to increase the number of high value backlinks pointing to your website can help to boost your search engine rankings. A professional link building service can locate the right sites that lend authority to your site.
Boosting Your Citation Flow
When search engines calculate which websites to show in their search rankings, they use a complex algorithm that takes a number of factors into consideration. One of those is known as the citation flow, which is a number that predicts how influential a website address is based on how many backlinks point to that site.
Increase Trust Flow
Of course, another factor that professional link building companies understand is how to improve your trust flow. Search engines take into account how trustworthy a page is likely to be based on the trust value of the sites with links pointing to it.
To put it simply, one site might have thousands of low value links pointing to it and not rank well in the search engine results at all. By comparison, another site could have just a few inbound links from trustworthy sites and outrank the first site completely in the search engine rankings.
Importance of Anchor Text
Anchor text is the clickable text that shows as a hyperlink on a web page. In order for an inbound link from another site to carry some importance, the anchor text needs to be a phrase or keyword that relates to your website’s topic in some way.
A professional link building company can connect with webmasters and site owners to gather the relevant backlinks with the right anchor text showing to boost your overall efforts.
Contact Quality Domain Solutions - Web Design, SEO, SEM, PPC, SMM Australia
Print this page