Adwords & PPC

By: Gold Coast Website Designs  16-Aug-2012
Keywords: Seo, Online Marketing, Search Engine Optimisation

Pay-Per-Click (PPC) advertising can be a great source of qualified traffic. Although, some industries are now paying between $10-15 per click and only 3-5% of these clicks are likely to convert to a sale. If your profit margin is low this can be a very easy way to go backwards not forwards. In contrast, SEO may cost more upfront but will continue to deliver results and traffic long after you have finished working with your SEO provider. In fact, some websites continue to dominate 5 years after finishing an SEO program. geoLocalSEO are qualified Adwords professionals who can help you to create a campaign, optimise an existing campaign and manage your campaign on a monthly basis. Often PPC advertising is a recommended source of traffic for the first 3-6 months of an SEO program as it can offer detailed information about what your prospects are searching for and which of these search terms have the highest click through and conversion rates. It can also bridge the gap between starting a brand new SEO campaign and when the rankings start to improve. What you might not know is that you can use Adwords to perform A/B split testing on your website. This can be done if you have two landing pages and you want to see which one is more effective with a higher click through rate and lower bounce rate. Finally, when people mention PPC they think Google Adwords. Bing, Ask, Facebook and many of the other smaller search engines also have PPC campaigns which can be more cost effective and perform just as well.

Keywords: Online Marketing, Search Engine Optimisation, Search Engine Optimization, Seo, Website Marketing

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