Consultants Aren't Magicians

By: Deborah Jackson  22-Mar-2016
Keywords: Marketing, Web Advertising, Web Design and Development

Don't go searching for someone to fix your digital marketing if your product doesn't make sense. Don't expect a consultant to swoop in and get you more clients if you don't have a methodology that allows you to stand out. - A good consultant will spend time building a firm foundation based a strong strategy before proposing a series of tactics aimed at lifting traffic. - A good consultant will help you determine your highest payoff and your most pressing objectives based on where you want to be in a year or five. - A good consultant will make sure that the number of priority objectives at any given time stays very, very small so that things are achieved! - A good consultant will assist you with customer acquisition, loyalty and growth! Why you should hire a marketing digital consultant even though you don't want to: 1. Marketing digital consultants understand consumer behavior. The key to a successful business is understanding why your customers shop and purchase the items they do. A marketing consultant's job is to monitor and understand this behavior. By knowing how the consumer operates, a marketing consultant can help you create a viable brand that will appeal to your target demographic. 2. Marketing digital consultants understand problems. The most successful products are those that solve problems or make people's lives easier. A marketing consultant understands the specific problems your target market faces and can suggest ways to solve those. A marketing consultant will work with you to improve your product so that it best applies to the specific issue you're trying to solve. Even though you may know what problems your market faces, your attention is divided between creating your product, running your company, and a dozen other tasks that only you can solve. A marketing consultant is dedicated to only one task: helping you reach more customers. 3. Marketing consultants understand brands. There are a few elements which make up every successful brand. Can you name them? The largest brands in the world can be boiled down to the quality of the product, the values they promote, and how memorable they are. A marketing consultant knows that for a brand to grow, it has to be easily memorable. The business owner -- you -- must come through for the other two elements. The quality of the product matters, as no one has ever succeeded by providing a low quality product. Customers grow loyal when a company stands by its values, which is why it's important you establish a mission statement for your brand and take care that every decision you make regarding the company reflects those values. 4. Marketing digital consultants know websites. You may have the most valuable product in the world, but if your website looks as though it was designed in the early 90's, consumers will look the other way. A website must convey the values of the brand and establish trust among customers; if someone is afraid their credit card information will be stolen because a website doesn't look trustworthy, they won't shop there. Marketing consultants understand the elements necessary to create an aesthetically pleasing website that will appeal to customers and help grow your brand. By hiring a marketing consultant, you gain the expertise of someone who has dedicated themselves to helping businesses succeed. Where your attention may be divided across a number of different tasks, marketing consultants focus their time and effort only on your marketing task. A marketing consultant will hold you accountable - someone to help you document your goals and objectives and then whack you with some sort of stick when you wander off into new ideas and social networks, because staying focused seems too boring. "The greatest gains are achieved when your focus starts to produce results. A good consultant will help you focus and hit your goals." Do you need someone to keep you on track and assist you with your marketing tasks, plans, digital websites strategies, so that your business will grow?

Keywords: Advertising Agencies, Marketing, Marketing Consultants, Marketing Strategy, Web Advertising, Web Design and Development, Website Marketing