Way Out Theatreworks is well known for producing unique, interactive and
experienced based communications that effectively address key strategic
communication objectives, on budget and on time.
The stand out feature is the intelligence; innovation and the artistic
standard of these productions thereby ensuring quality outcomes and R.O.I. This
is done by empowering the client’s message to create a cognitive and long
lasting impact for stakeholders and audiences alike.
stories – unexpected – emotions – connect
– sticky messages
Stories - Meaningful and intelligent fun. Using the most powerful of
communicating tools - Storytelling.
Unexpected – Surprise people. Surprise will get
their interest. Make the audience aware that they have a gap in their knowledge
and then fill that gap by guiding them to the answers. Take people on a
Emotions – They must feel something. Humans make emotional connections with people, not
Connect - Statistics, say the Heath brothers (Made to Stick –Random
House), are not inherently helpful. What’s important is context and the
meaning. Put what really matters to them in terms that they can visualize.
Sticky Messages - Equals return on investment – Effective and memorable rather
than predictable and utterly forgettable.
WOT Creative includes Product
launches, conference openers, conference feature productions and training and