Marketing Implementation Plan
Marketing, Business Planning, Business Development
The most important aspect of running a business is attracting and retaining customers. A well written marketing implementation plan describes how the organisation plans to achieve this goal. Your plan will identify the needs and desires of your customers and clients, determine demand for specific products and assist in design of products to meet the needs of your customers and clients.
Identifying the needs and desires of customers is the driving force in making marketing decisions. The customer’s needs, or perceived needs, are what creates demand for a product or service. A company’s survival is dependent upon producing goods and services that are in demand by consumers. Anything a marketer can do to simplify the purchase decision will attract buyers. This includes price, providing information regarding the benefits of the product or service, ease of purchase and follow up support if required.
Effective marketing is aimed at providing the consumer with information regarding how a product or service will meet their needs and desires. If your particular brand becomes part of their thought processes during the decision making phase they are more likely to gravitate toward your product or service when making their purchase. Anything a marketer can do to simplify the purchase decision will attract buyers. This includes price, providing information regarding the benefits of the product or service, ease of purchase and follow up support if required.
Having a good marketing implementation plan will detail specific tactics to attract new customers and clients, provide assistance in developing new products based on demand, aid in development of customer after sales services and build the company’s brand within the community. You can contact me through www.smallassist.com.au.
, Business Planning
, Marketing Strategy