Branding, Business Branding, Document Guidelines
Good document design to be used throughout all company documents gives a company a particular advantage. Things such as font and font size, ink colour, paper types and, of course, the company logo are all essential parts of the company’s image and brand. Controlling these aspects of company documentation in accordance with company standards creates uniformity and consistency in all areas of the organisation and makes documents immediately recognisable to their clientele and the community at large as part of the company image.
Without those standards, customers, suppliers and the general public may become confused regarding the brand simply because the company is providing an inconsistent image. By using reliably uniform documentation the public immediately recognises a company’s image. This makes each document a powerful marketing tool by helping to maintain brand awareness and boost customer loyalty.
There are tools that can make document management simpler. The first is a Style Guide. A Style Guide ensures that company documentation written by different authors remains compliant with the company image and standards. By providing a set of guidelines and rules for creation of documents, even a new employee can produce quality documents consistent with the organisational branding requirements.
The second is online forms. These forms are documents that are already formatted to the organisation’s specifications and standards that allow the user to enter pertinent information without changing the overall appearance of the document. Because these documents are completed electronically within the computer system they are simple to save to an electronic file and only need to be printed when a hard copy is required, such as when a letter is being sent through the post. This feature has the capacity to greatly reduce the organisation’s dependence on paper and by password protecting computer files the security of sensitive information is enhanced.
By developing document design for your company you have the ability to make your company stand out as immediately recognisable. In an age of globalisation where more and more companies look and sound alike, paying attention to the image your organisation portrays in its documentation can set a company apart from the majority. You can contact me through www.smallassist.com.au.
, Business Branding
, Document Guidelines