Advertising Strategy and Brief

By: Small Assist  15-Jun-2016
Keywords: Advertising, Business Planning, Business Development

An Advertising Strategy and Brief is very different from the Marketing Implementation Plan. The Marketing Implementation Plan identifies the demographic and geological aspects of the target market and their needs and desires. An Advertising Plan and Brief describes the methods that will be used to attract these customers and promote the business. As advertising is an expensive undertaking it is important to have a detailed strategy plan to follow to ensure that the money is spent effectively. There are a number of reasons for a business to advertise and numerous advantages to be gained from having a strategy to deliver these advertisements to the public. Advertising can widen a target audience by reaching a larger demographical and geological area. It is an extremely powerful tool that can also be used to introduce a new product, create and build a brand, offset competitor advertising, support the role played by sales staff and boost public standing by changing the community’s attitude toward the business. A creative brief identifies the key elements for your advertising campaign and characterises your target audience. It acts as a clear brief for your copywriters and designers by providing them with executional guidelines, the desired tone of the campaign, the expected response and the required method of delivery. Because the creative brief also includes an itemised budget it also gives the producers of your campaign clear instructions regarding how funds are to be spent. An Advertising Strategy and Brief clarifies what you are going to say and how you are going to say it. By giving you control of your campaign it ensures that you get the results you want by allowing you to control the content of your advertising campaign. You can contact me through www.smallassist.com.au.

Keywords: Advertising, Business Development, Business Planning, Campaign, Strategic Planning, Strategy

Other products and services from Small Assist

15-Jun-2016

Sustainability Policy

Sustainability practices in the workplace means to consider the environmental, social and economic impact of business practices, both externally and internally, when making business decisions.


15-Jun-2016

Strategic Workforce Planning

The strategic workforce plan also allows management to develop accurate job descriptions and position criteria, thus making the recruitment process more concise and the selection process when hiring less time consuming. It also identifies skill shortages in the market making decisions easier when planning apprenticeships, traineeships and staff training


15-Jun-2016

Recruitment, Selection and Induction Policy and Procedure

The use of recruitment, selection and induction policy and procedures will enable the organisation to avoid costly legislative mistakes and ensure that they employ suitable, quality staff who have the correct qualifications and attitudes first time, every time


15-Jun-2016

Quality Customer Service Strategy

A good Customer Service Strategy allows you to improve your communication with your clients. You get to know what they like about your business as well as what they would like to have changed and what matters to them the most. Communication also allows you to identify your customer demographic accurately and helps with future development strategies.


15-Jun-2016

Marketing Implementation Plan

Having a good marketing implementation plan will detail specific tactics to attract new customers and clients, provide assistance in developing new products based on demand, aid in development of customer after sales services and build the company’s brand within the community


15-Jun-2016

E-marketing Plan and Strategy

E-marketing provides a business with access to mass markets whilst being cost efficient and is flexible enough for them to undertake a personalised approach suited for their business.


15-Jun-2016

Document Design

By developing document design for your company you have the ability to make your company stand out as immediately recognisable.