Advertising Strategy and Brief

By: Small Assist  15-Jun-2016
Keywords: Advertising, Business Planning, Business Development

An Advertising Strategy and Brief is very different from the Marketing Implementation Plan. The Marketing Implementation Plan identifies the demographic and geological aspects of the target market and their needs and desires. An Advertising Plan and Brief describes the methods that will be used to attract these customers and promote the business. As advertising is an expensive undertaking it is important to have a detailed strategy plan to follow to ensure that the money is spent effectively. There are a number of reasons for a business to advertise and numerous advantages to be gained from having a strategy to deliver these advertisements to the public. Advertising can widen a target audience by reaching a larger demographical and geological area. It is an extremely powerful tool that can also be used to introduce a new product, create and build a brand, offset competitor advertising, support the role played by sales staff and boost public standing by changing the community’s attitude toward the business. A creative brief identifies the key elements for your advertising campaign and characterises your target audience. It acts as a clear brief for your copywriters and designers by providing them with executional guidelines, the desired tone of the campaign, the expected response and the required method of delivery. Because the creative brief also includes an itemised budget it also gives the producers of your campaign clear instructions regarding how funds are to be spent. An Advertising Strategy and Brief clarifies what you are going to say and how you are going to say it. By giving you control of your campaign it ensures that you get the results you want by allowing you to control the content of your advertising campaign. You can contact me through

Keywords: Advertising, Business Development, Business Planning, Campaign, Strategic Planning, Strategy

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