Trademark Protection

Trademark Protection from Quick Off The Mark Trademarks

By: Quick Off The Mark Trademarks  26-Mar-2014
Keywords: Intellectual Property Lawyers, Trademark, Trade Mark Attorney

Your trademark must be truly unique and distinctive to be eligible for registration. Your mark cannot resemble another mark, and it cannot contain generic words or phrases. Generic terms might include descriptions of what the mark is used for, such as ‘Cat Food’ for cat food. A generic trademark is not a distinctive trademark, and so cannot be registered. Similarly, your mark cannot be deceptive or misleading in nature. A trademark search will determine whether or not your mark is available for use or suitable for registration, and so is an important step in trademark registration. Your trademark search should include * An initial cursory search for identical marks that distinguish the same goods and services * A comprehensive search that reveals similar marks and potential instances of infringement * A common law search for similar trademarks within the same or similar industries that may or may not be formally registered A trademark professional can perform these searches on your behalf and advise you on whether or not it would be prudent to continue further. Bear in mind that while searches are by no means compulsory, they are incredibly important. A trademark search can determine the success of your application.

Keywords: Australian Business Name, Intellectual Property Lawyers, Patent and Trade Mark Attorneys, Trade Mark Attorney, Trade Mark Registration, Trademark, Trademark Registration,

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